Aligning innovation and strategy to drive revenue growth, elevate customer experiences, and build high-performance teams.
I'm a marketing executive with an entrepreneurial mindset operating at the intersection of marketing, digital strategy, and technology. Over 20+ years, I've led digital transformations, scaled ecommerce platforms, and built integrated marketing functions for global brands, distributors, and high-growth startups in both B2B and B2C markets.
- 🏢 Currently: Consultant / Adviser / Fractional CMO
- 🔭 Focus: Integrated marketing strategy, ecommerce growth, AI adoption, and martech infrastructure
- 🌎 Industries: HVAC Distribution, Automotive, Consumer Products, Hospitality, Industrial, Startups
- 💡 Passion: Building scalable systems that connect brand, data, and revenue
Strategy & Leadership
- Integrated marketing strategy (field, event, digital)
- Brand positioning & narrative development
- P&L ownership · Executive advisory · Fractional CMO
Digital & Ecommerce
- Ecommerce platform strategy (B2B, B2C, marketplace)
- SEO/SEM · Paid media · Retargeting · Email marketing
- Digital merchandising · UX optimization · CRO
Marketing Technology
- CRM & Marketing Automation
- PIM · POS · CDP · Enterprise data management
- Analytics & BI
- AI strategy, governance, and workflow integration
Team Building
- Cross-functional leadership (Marketing, Sales, Product, Tech)
- Agency partnership management
- High-performance team development & mentoring
- 🤖 Enterprise AI governance frameworks and ethical AI policy for marketing and ops
- 🛒 B2B ecommerce platform strategy and re-platforming
- 📈 Integrated demand generation programs bridging field and digital channels
- 🔧 Scalable martech stacks that connect CRM, PIM, and analytics
💼 Open to remote roles — Marketing Executive, Digital Strategist, Ecommerce Leader
"Strategy without execution is a daydream. Execution without strategy is a nightmare."