Drive growth with a unified customer experience
Drive growth with a unified customer experience
With Gemini Enterprise for CX, your business can build and manage agents that speak with a natural, human-like voice across the entire customer lifecycle, from product discovery to post-purchase resolution. Deploy agents that use complex reasoning to understand intent and provide high-quality, conversational support to deliver personalized service to your customers taking into account their preferences and consent.
Connect with customers using natural, real-time voice
Build agents that speak with a high-quality, human-like voice. Powered by native audio models for real-time streaming, your agent holds fluid conversations that respond naturally in a variety of languages and accents.
Increase revenue with active, agentic discovery
Deploy a pre-built next-generation multimodal Shopping agent capable of reasoning to autonomously navigate catalogs, build complex carts, apply loyalty programs and promotions, and guide customers all the way to checkout. Uplevel your search bar immediately with AI Commerce Search with personalized results, recommendations, and AI-powered summaries and deep dives for instant answers.
Deepen retention with a connected, personalized journey
Rapidly build, test, and deploy personalized multimodal support agents at scale with Customer Experience Agent Studio. These agents connect directly with the Shopping agent to ensure every support interaction is informed by historical context. New features like Customer Experience Insights enable businesses to uncover customer service trends with natural language. Also, quickly onboard and up-skill staff with AI-driven, personalized training simulations with Agent Assist.
Innovate faster on a single, secure platform
Eliminate data silos with a unified, open architecture. Our platform leverages the Universal Commerce Protocol (UCP) to standardize commerce actions across the ecosystem. This creates a unified foundation that enables businesses to execute seamlessly across any touchpoint, no matter where the journey starts—whether it’s a shopper browsing on a mobile app or a back-end AI agent resolving a claim. Build with confidence on Google’s global-scale infrastructure that provides leading security and reliability to protect your most valuable data and ensure your customers are always supported.
How AI agents help boost engagement and delight customers
How AI agents help boost engagement and delight customers
Learn how gen AI and agentic AI are helping organizations deliver highly engaging and personalized customer experiences at scale.
We’re shifting beyond simple digital interactions and passive tools to AI agents that are capable of executing complex, multi-step actions autonomously across every consumer touchpoint.
Darshan Kantak - Vice President, Product, Applied AI, Google Cloud

Bring personalized and proactive engagement to all interactions
Bring personalized and proactive engagement to all interactions
Turn every customer interaction into an opportunity to inform, delight, and drive loyalty
Customer Experience Agent Studio allows businesses to build, test, and deploy support agents at scale. With our "drag-and-drop" canvas, employees of all skill levels can create and launch support workflows in just a few days. These agents connect directly with the Shopping agent to ensure every interaction is informed by historical context. Launch sophisticated AI with near-zero human engineering.
Discover more on how to resolve issues with Customer Experience Agent Studio.
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Build and deploy 24/7 multimodal support agents
Turn every customer interaction into an opportunity to inform, delight, and drive loyalty
Customer Experience Agent Studio allows businesses to build, test, and deploy support agents at scale. With our "drag-and-drop" canvas, employees of all skill levels can create and launch support workflows in just a few days. These agents connect directly with the Shopping agent to ensure every interaction is informed by historical context. Launch sophisticated AI with near-zero human engineering.
Discover more on how to resolve issues with Customer Experience Agent Studio.
Explore other related products:
Maximize value across the shopping journey with a dedicated shopping concierge
Turn conversation into conversion

The Shopping agent (in preview) manages the entire journey from discovery to checkout by using complex reasoning and multimodal inputs to understand personalized needs, suggest products based on real-time availability, and take consented actions to streamline the purchase.
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Maximize value across the shopping journey with Shopping agent
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Boost conversion with agentic search
Immediately uplevel your digital storefront
Transform your search bar to provide instant, accurate answers that help users and customers, improving engagement. AI Commerce Search helps drive higher conversions and revenue per visitor, utilizing commerce-tuned LLMs to deeply understand shopper intent.
Deliver personalized search experiences with AI Commerce Search
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Real-time analysis and quality assurance
Improve customer service operations
Analyze every customer conversation and get insights into real-time data from across your customer operations with Customer Experience Insights; this empowers representatives, improves responses, and ultimately improves outcomes.
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Create data-driven experiences with Customer Experience Insights
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Supercharge service reps with real-time AI coaching
Resolve customer issues faster
Agent Assist provides customer service representatives with in-the-moment coaching, next-best action guidance, and tailored training recommendations for improving performance through features like AI Coach and AI Trainer, helping them resolve customer issues faster and with greater accuracy while also reducing employee burnout and turnover.
Reduce costs through in-the-moment coaching with Agent Assist
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Transform restaurant operations
Deliver accurate multilingual food ordering experiences across channels
Deploy multilingual, conversational AI that takes orders seamlessly across mobile, web, telephony, kiosks, and in-car systems, all while maintaining your distinct brand voice with Food Ordering agent.
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Deploy multilingual, multimodal voice ordering with Food ordering agent
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How leading organizations are innovating with Gemini Enterprise for Customer Experience
How leading organizations are innovating with Gemini Enterprise for Customer Experience




Browse resources
- Ulta Beauty and Google introduce Gemini-enabled shopping experiences that streamline beauty discovery and purchaseLearn more
- A new era for online shopping: How Macy’s built the ‘Ask Macy’s’ AI agent in 4 weeks with Gemini Enterprise for Customer ExperienceLearn more
- The Home Depot and Google Cloud launch agentic AI tools to help customers and associates bring projects from 'How-to' to 'Done'Learn more
- Powering AI commerce with the new Agent Payments Protocol (AP2)Google announced the Agent Payments Protocol (AP2), an open protocol developed to transact agent-led payments across platforms.
5-min read
Read more - Google is a Leader in the 2025 Gartner® Magic Quadrant™ for Search and Product DiscoveryGoogle has been named a Leader in the Gartner® Magic Quadrant™ for Search and Product Discovery.
5-min read
Read more - Google is a Leader and positioned furthest in vision in the 2025 Gartner® Magic Quadrant™ for Conversational AI PlatformsGoogle has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Conversational AI Platforms (CAIP) report.
5-min read
Read more
- Create highly engaging AI agents with Customer Experience Agent StudioLearn how to rapidly build and deploy agents that provide proactive and personalized self service.
5-min read
Learn more - Agent Assist basicsLearn the fundamentals of Agent Assist with how-to-guides, technical documentation, and tutorials to help you get started quickly.
5-min read
Learn More - Get answers and follow-ups for complex queriesGet AI Overviews for your search results and multi-turn search that retains context
5-min read
Learn more
News and events
- Ulta Beauty and Google introduce Gemini-enabled shopping experiences that streamline beauty discovery and purchaseLearn more
- A new era for online shopping: How Macy’s built the ‘Ask Macy’s’ AI agent in 4 weeks with Gemini Enterprise for Customer ExperienceLearn more
- The Home Depot and Google Cloud launch agentic AI tools to help customers and associates bring projects from 'How-to' to 'Done'Learn more
- Powering AI commerce with the new Agent Payments Protocol (AP2)Google announced the Agent Payments Protocol (AP2), an open protocol developed to transact agent-led payments across platforms.
5-min read
Read more - Google is a Leader in the 2025 Gartner® Magic Quadrant™ for Search and Product DiscoveryGoogle has been named a Leader in the Gartner® Magic Quadrant™ for Search and Product Discovery.
5-min read
Read more - Google is a Leader and positioned furthest in vision in the 2025 Gartner® Magic Quadrant™ for Conversational AI PlatformsGoogle has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Conversational AI Platforms (CAIP) report.
5-min read
Read more
Documentation
- Create highly engaging AI agents with Customer Experience Agent StudioLearn how to rapidly build and deploy agents that provide proactive and personalized self service.
5-min read
Learn more - Agent Assist basicsLearn the fundamentals of Agent Assist with how-to-guides, technical documentation, and tutorials to help you get started quickly.
5-min read
Learn More - Get answers and follow-ups for complex queriesGet AI Overviews for your search results and multi-turn search that retains context
5-min read
Learn more
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