What are Google Banner Ads?

Google Banner ads are small, rectangular ads that appear on app screens. They are effective because they remain on the screen, anchored at the top or bottom, or inline as the user scrolls through content. Learn more about banner ads by visiting the Overview of banner ads page .

Boost Your Reach with Google Display Ads - Google Ads

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Google Ads

Reach the right audience with Display Ads

Display ads can help you promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps.

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Connect with customers on their favorite sites and apps

Reach

Create

Automate

Amplify

Get the broadest possible reach

Digital display advertising has a broad reach and can help you achieve your campaign goals by connecting with customers wherever they’re browsing.

UI showing Interests and Affiliation selector.

Engaging formats that drive results

Drive better results with engaging digital display ads. Google’s AI-powered ad solutions will let you easily scale your creative to thousands of shapes and sizes, with all-new designs across formats.

Powered by Google’s AI

Save time managing campaigns. Google’s AI-powered Display campaigns make it easier to unlock performance in bidding, creatives and audiences, while offering more customization options.

Performance beyond Display

Drive incremental conversions. Advertisers running Google Search and Google Display campaigns see 11% more Search ad conversions than similar advertisers running only Search ads.

Partner with a Google Ads expert to set up your first campaign

We’ll get you up to speed on the latest platform updates
We’ll design a media plan that makes the most of your budget
We’ll help you launch your first campaign with hands-on guidance

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A Google Ads customer chats with a helpful Google Ads Expert.

Get started in 3 steps

We know it’s not easy to get started with a new display advertising campaign. Click on the text below to learn how to get started.

Get started

Create your campaign

Use text or combine with images to showcase what you offer.

UI showing Interests and Affiliation selector and people icons across a map.

Reach your customers

Select where you want to advertise with our insights about interests and demographics.

Line graph showing 2 lines: clicks vs conversion rates with UI of a budget selector.

Set your budget

Decide on a budget, and pay for results, like when people click your ad to visit your website.

Create your campaign

Create your campaign

Use text or combine with images to showcase what you offer.
Reach your customers

Reach your customers

Select where you want to advertise with our insights about interests and demographics.
Set your budget

Set your budget

Decide on a budget, and pay for results, like when people click your ad to visit your website.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

Performance Max

Achieve your goals across all of Google’s ad channels and inventory with a single campaign.

Learn more
Demand Gen campaigns

Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.

Learn more
YouTube ads

Reach potential customers where they’re watching and grow your business. Get started now – and start getting results.

Learn more

Frequently asked questions

Where are Google Display Ads?

Google Display ads are visually engaging ads that can help you reach people as they browse apps and websites on the Google Display Network, or use Google properties such as YouTube and Gmail. Because you can reach people at all stages of the buying cycle, Display ads provide an easy way to broaden your customer base and win new conversions. Learn more about Display ad campaigns by visiting the About (newly simplified) Display campaigns page.

How do Google Display Ads work?

Google Display ads reach people who are viewing content on YouTube, Gmail, and millions of websites and apps in the Google Display Network. Google AI automatically chooses the optimal size, format, and appearance of ads to fit available ad spaces. You simply choose your targeting, budget, and bidding strategy and upload your creative assets; Google AI will do the rest. Learn how to build a Display campaign in minutes by visiting the Create a Display campaign page.

What is the Display Network in Google Ads?

The Google Display Network is a collection of millions of websites, videos, and apps, including some Google-owned properties such as Gmail and YouTube. When you create a Display campaign, Google partners with these publishers to show your ads to consumers. The Google Display Network lets you expand beyond Google Search to reach new or existing audiences. Learn more by visiting the About Google Display ads and the Google Display Network page.

Where are Google Display Ads shown?

Depending on the targeting you choose, Google Display ads can appear across websites, mobile apps, and video content on the Google Display Network. You can focus your targeting on certain types of people, certain types of moments, and even certain locations. Google AI can help get your message in front of the right audience at the right time and in the right place. Learn how to reach specific audiences by visiting the About Targeting for Display campaigns page.

How do Responsive Display Ads work?

With responsive Google Display ads, you upload your creative assets and Google AI generates the optimal size, format, and appearance for each ad slot. Responsive ads save you time and money by managing your ad portfolio so you can focus on improving performance. See more responsive ad benefits and best practices by visiting the About responsive display ads page.

Sunbelt Computer Software