Every Google Ads campaign type offers unique strategic advantages. For example, while a Video campaign is ideal for telling your brand story, a Shopping campaign might be better suited for driving direct online sales. Consider which campaign type is most aligned with your campaign objectives and desired outcome:

• Search, Performance Max, and Shopping campaigns are designed to drive direct actions like sales and leads.
• Video and Demand Gen campaigns are built to maximise reach and improve brand visibility.
• App campaigns are specialised to increase app installs and engagement.

Google uses an Ad Auction to decide which ads appear. The winner isn’t just the highest bidder, but the ad with the best Ad Rank. This is calculated using two factors:

1. Your bid: The maximum you’re willing to pay per click.
2. Ad quality: How relevant your ad and website are to the user’s search.

High-quality ads can “outrank” bigger budgets, allowing relevant advertisers to secure top spots at a lower cost through effective ads optimisation.

Yes, you can. The Google Ads mobile app allows you to stay connected to your campaigns while you’re on the go, directly from your smartphone. While the desktop version is recommended for complex tasks like setting up a new campaign from scratch, the mobile app is well-suited for day-to-day management such as:

• Receiving alerts and notifications.
• Monitoring campaign performance in real time.
• Making quick edits to your campaigns, such as adjusting budgets, changing bids, and pausing or enabling ad groups.
• Reviewing and applying performance recommendations to help with Google Ads optimisations.

Google Ads uses your budget to bid for ad placements in an instantaneous auction that happens every time someone searches on Google or visits a website showing Google Ads. Your budget provides the funds to make these bids, while your campaign objectives help Google’s AI bid intelligently to get you the most value for your money.