Sign in with Google Once you open Keyword Planner, you can create your keyword plan by searching for new keywords, clicking Discover new keywords or uploading existing keywords.
Want to create a new Google Ads account?
You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.
Want to create a new Google Ads account?
You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.
Choose the right keywords
The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.
Discover
Research
Estimate
Plan
Find new keywords
Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.
Analyse keywords
Our keyword research tool helps you analyse each keyword, giving you insight into how often people search for them – and how those searches have changed over time.
Get bid estimates
Keyword Planner will give you suggested bid estimates for each keyword to help you determine your advertising budget.
Make your plan
Once you’ve found the keywords that you like, you can add them to your advertising plan. Save your plan or share it with others. When you’re ready, you can finalise and launch your campaign.
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Get started with the Keyword Planner
We know that using a new tool can be complicated.
-
Create a keyword plan
-
Understand your keyword
forecastYour plan forecast shows you how many conversions, clicks or impressions you’re likely to get for your keywords based on your spend.
-
Create campaign based on your plan
You can implement your plan by creating it as a campaign – and you can always view your forecast again by selecting Keyword Planner in the tools menu.
Tools and campaigns that can help you meet your goals
Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
-
Learn moreInsights Page
Grow your business with insights and trends that are tailored to your business.
-
Learn moreRecommendations Page
Improve your campaign performance and efficiency with suggestions that are tailored to your needs.
-
Learn moreGoogle Ads Mobile App
Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance.