Sameer khan
@sameerkhan_sf
building something new
- Every Shopify brand we talk to asks the same thing: "Won't optimizing for AI kill my Google SEO?" In short — no. Shopify shipped a way to serve different content to AI agents than to human search. Same PDP, two versions. SEO stays intact. Most brands don't know this exists.
- "Won't optimizing for AI kill my SEO?" Every Shopify founder I've talked to in the last 60 days asks me the same thing first: The answer's actually clean, and most people don't know it. The concern is real. Brands spent years — sometimes a decade — building Google SEO.
- The biggest DTC brands on Shopify — the ones every 8-figure operator studies — are quietly invisible to ChatGPT. Most of them don't know it. Their robots.txt was locked down years ago for the headless era. Nobody updated it when the models started training. Fix takes 15 min.
- Been heads-down building for the last year. I'll start sharing the things I've learned about AI e-commerce, and tbh it's going to upset a lot of agencies. Half the Shopify agencies I see are selling their clients the wrong AI playbook. And it's costing the brands months of runway
