United States
Global
India
Brazil
United Arab Emirates
Philippines
Singapore
Spain
United Kingdom
Step 1
Create Your MSG91 Account
Sign up for MSG91 and open the WhatsApp channel from your dashboard.
WhatsAppGrow your US business on WhatsApp, no code needed
MSG91 is a no-code WhatsApp Business Platform built for businesses in the United States. Send order updates, alerts and OTPs, automate customer replies with AI chatbots and give personalized customer support. Manage all your sales and support conversations in one easy platform.
Trusted by 30,000+ Businesses Worldwide | Official WhatsApp Business Platform | AI-Powered Automation
Your Customers Have Questions. Your Team Needs Answers Ready.
An online shopper wants to change a shipping address. A veterinary clinic receives requests to reschedule appointments. A software company has customers asking the same setup questions.
Different businesses. Different customers. The same challenge: keeping conversations organised when enquiries arrive throughout the day.
MSG91 connects WhatsApp automation, customer service, and everyday business workflows, so routine communication can happen automatically while your team focuses on issues that need individual attention.
Built Around Four Business Needs
Customer Support
Handle inbound conversations, AI-assisted replies, and agent handovers.
Notifications
Send eligible order confirmations, account updates, reminders, and authentication messages.
Sales
Respond to customer-initiated enquiries, collect requirements, and guide prospects towards the next step.
Multi-Channel Communication
Coordinate WhatsApp with SMS, RCS, email, and other supported channels for the right communication purpose.
Features of MSG91 WhatsApp Business Platform
Practical Tools. Connected Conversations. Manage permitted WhatsApp messaging, support requests, customer data, and delivery performance without juggling disconnected tools. Important for US businesses: Meta currently restricts WhatsApp marketing-template delivery to recipients with US-based phone numbers. Promotional messaging to eligible international recipients and compliant campaigns on other channels remain separate options. MSG91's WhatsApp communication tools must be used within Meta's applicable messaging rules.
Bulk WhatsApp Messaging via CSV
Sending important updates to a large list of customers doesn't need to involve repetitive manual work. MSG91 supports CSV-based WhatsApp sending for permitted message categories, helping US businesses prepare eligible notifications using customer information and approved templates. For promotions to US recipients, businesses can use suitable SMS, RCS, or email workflows instead; WhatsApp marketing templates remain restricted for US numbers.
Read More
Transactional WhatsApp Messaging
Customers shouldn't need to open a support ticket just to check an order or service update. Through the WhatsApp Cloud API, MSG91 helps US businesses connect approved transactional messaging to real events in their systems. From fulfillment confirmations to service milestones, relevant updates can reach customers without requiring staff to send every message manually.
Read More
Automated WhatsApp Reminders
Appointments get missed, reservations are forgotten, and renewals can slip through the cracks. MSG91 helps businesses schedule relevant WhatsApp reminders based on connected customer records and upcoming events. This reduces manual follow-up work while helping customers arrive prepared or complete an outstanding action.
Read More
Two-Way WhatsApp Customer Support
Customer support shouldn't feel like submitting a form and hoping someone reads it. With WhatsApp Business Platform in the United States, MSG91 enables eligible two-way conversations that support teams can manage through MSG91 Hello. Agents can view context, assign tickets, and collaborate across departments while keeping customer conversations organised.
Read More
WhatsApp AI Chatbot for 24/7 Support
Customers don't always need to wait for an agent to answer basic questions. MSG91 offers AI-powered WhatsApp chatbots that can use configured knowledge and connected information to provide assistance at any hour. Businesses can automate familiar requests, support more complex enquiries, and transfer conversations to human agents through Hello when necessary.
Read More
Drive Sales Through WhatsApp Conversations
Sometimes the fastest way to move a sale forward is to answer the customer's next question. MSG91 helps US businesses manage inbound sales conversations through interactive WhatsApp messages and guided workflows. Teams can collect product requirements, answer suitable enquiries, and connect interested prospects with salespeople without relying on unsolicited promotional templates.
Read More
Click-to-WhatsApp Ads
An interested customer sees your Instagram or Facebook ad but wants to ask a question before booking a consultation. Click-to-WhatsApp Ads help businesses start customer-initiated conversations directly from eligible Meta advertisements. MSG91 supports chatbot and agent workflows that can answer initial enquiries and collect useful information without depending on restricted US marketing-template campaigns.
Read More
WhatsApp Product Catalogue
Customers often need more than a product name before making a purchase. They want to review photographs, compare sizes, or check product details. MSG91 supports WhatsApp product-catalogue messaging, allowing businesses to help interested customers explore relevant items during eligible shopping conversations without repeatedly sending separate product pages.
Read More
Campaign Management Across Channels
US businesses still need effective customer outreach, even though WhatsApp marketing templates cannot currently be delivered to US recipients. MSG91 Campaign allows businesses to organise supported communication flows using different channels and audience conditions. Teams can coordinate eligible WhatsApp notifications alongside promotional outreach through compliant SMS, RCS, or email campaigns.
Read More
WhatsApp Click Count Tracking
A delivered message doesn't necessarily mean a customer used the information you shared. MSG91 supports click tracking for properly configured WhatsApp template URL buttons. US businesses can review how often customers click eligible links, such as a service-document page or booking-detail URL, while maintaining the correct message category.
Read More
Base64 Media Support
When business applications generate customer documents automatically, sending those files shouldn't always require manual uploads. MSG91 supports compatible Base64 media payloads through its WhatsApp APIs, helping development teams connect document delivery to existing workflows and share suitable files through permitted messages.
Read More
WhatsApp Template Management
Businesses use recurring messages for orders, authentication, service updates, and account-related events. MSG91 helps teams create, customise, and manage WhatsApp templates from one dashboard, with a template library and Meta approval-status visibility. For US recipients, businesses can concentrate on eligible utility and authentication templates while keeping restricted marketing templates out of US-bound workflows.
Read More
WhatsApp Analytics
Knowing how many messages were sent is only the beginning. MSG91 provides WhatsApp analytics that help US businesses review available delivery, read, and failure information. These insights are particularly useful for identifying unsuccessful notifications, monitoring permitted messaging workflows, and understanding why certain messages weren't delivered.
Read More
Export WhatsApp Message Logs
When a customer says a notification never arrived, your team needs more than a general dashboard total. MSG91 allows businesses to filter and export WhatsApp message records for operational analysis. Delivery statuses, timestamps, and available failure information can help identify problems, including attempts to send message categories restricted by Meta.
Read More
WhatsApp Payment Links
A customer may have agreed to a service or purchase but still needs a convenient way to pay. MSG91 supports compatible payment-related messaging and external payment-link workflows. Businesses can guide customers towards a secure checkout provided by their connected payment service, without implying that native WhatsApp payments are available for every US business. An external checkout link is not the same as native WhatsApp Payments. Provider and message-category eligibility must be confirmed for the specific integration.
Read More
Opt-Out and Blacklist Management
Customer communication works best when preferences are respected. MSG91 provides configurable opt-out rules, blocked-contact management, and message-category controls to help businesses avoid unwanted messages. For US businesses, these tools complement—not replace—compliance with applicable consent, privacy, and electronic-marketing requirements.
Read More
Audience Segmentation
Different customers have different needs, and not everyone should receive the same information. MSG91 helps businesses organize contacts based on available customer attributes and communication preferences. In the United States, segmentation can also support country-aware routing so marketing templates aren't mistakenly directed to US WhatsApp recipients.
Read More
WhatsApp Integrations, APIs, and Webhooks
Businesses comparing WhatsApp Business Platform in the USA need more than messaging tools. Their communication platform should connect with the applications already managing orders, customers, and support requests. As a WhatsApp Business service provider, MSG91 offers supported integrations, developer APIs, and webhooks to automate messaging based on real business events.
Read More
WhatsApp OTPs With Multi-Channel Fallback
Nobody wants to get stuck on a login screen because a verification code didn't arrive. MSG91 supports approved WhatsApp authentication messages and configurable OTP delivery workflows. With its OTP Widget and multi-channel capabilities, US businesses can provide supported backup routes when a customer's preferred delivery channel fails.
Read More
WhatsApp Voice Calling and Voice AI
Not every issue is easy to explain through a long text conversation. MSG91 supports WhatsApp Voice Calling for eligible Cloud API numbers and Voice AI capabilities in supported configurations. Businesses can provide voice assistance when speaking is more practical, subject to account eligibility, calling prerequisites, and the selected setup.
Read More
MSG91 Chat Window
A customer may begin with a simple question and end up needing a detailed conversation. MSG91 Chat Window lets businesses move eligible interactions from WhatsApp into a dedicated chat experience while keeping the conversation connected through Hello. AI chatbots and human agents can continue helping customers without sending every response as another WhatsApp message.
Read More
Fewer Repetitive Replies. More Time for Real Work.
From automated order updates to complicated support requests, MSG91 helps your team keep customer conversations connected. See how WhatsApp and multi-channel communication can fit into your business without adding more tools to manage.
Why Choose MSG91 for WhatsApp Business Platform in the USA?
Your Messaging Tools Should Work Together.
When customer information sits in one system, support conversations in another, and messaging reports somewhere else, small tasks become harder than they should be. MSG91 brings the official WhatsApp Business Platform together with automation, customer support, integrations, and multi-channel communication tools, helping US businesses build connected customer experiences.
Focus on Messaging That Works in the US
Use eligible WhatsApp utility, authentication, and service messaging while keeping restricted WhatsApp marketing templates out of US-recipient campaigns.
Connect More Communication Channels
Bring WhatsApp, SMS, RCS, email, and voice into configurable workflows using MSG91 One API.
Automate Without Losing the Human Touch
Let AI chatbots answer suitable questions and transfer conversations to human agents when detailed assistance is needed.
Keep Teams in One Workspace
Use MSG91 Hello to manage shared inboxes, support tickets, conversation history, and agent collaboration.
Connect Existing Business Systems
Use compatible e-commerce integrations, CRM connections, APIs, and webhooks to automate communication around actual business events.
Get Help With Setup and Operations
MSG91's onboarding team can assist with Meta account connection, number verification, message templates, integrations, and technical questions through its supported assistance channels.
Protect Customer Communication with Trusted Security
MSG91 follows SOC 2 Type II-audited security practices, helping businesses in the United States manage customer communications with greater confidence through independently assessed security controls.
Choose a Platform Trusted by Businesses
MSG91 has received 200+ reviews across its products on the G2 platform, reflecting customer feedback and experiences with its communication and customer engagement solutions.
Benefits of MSG91 WhatsApp Business API for US Businesses
Better Communication. Less Operational Friction.
Give Customers Answers Without Long Delays
AI chatbots can resolve suitable questions while human agents focus on enquiries that need personal attention.
Turn Inbound Interest Into Useful Conversations
Help prospective customers ask questions, compare options, request quotes, and connect with sales teams.
Keep Important Updates on Track
Send eligible confirmations, account notifications, appointment reminders, and operational updates through connected workflows.
Match the Channel to the Message
Combine WhatsApp with SMS, RCS, email, and voice rather than relying on a single communication channel for every use case.
Keep Support Teams Organized
Bring conversation histories, ticket assignments, and customer context into a shared support environment.
Understand Delivery and Support Performance
Use messaging reports, exported logs, and Hello analytics to investigate issues and improve workflows.
Show Customers You're Ready to Help.
From order questions to account support, keep the right information moving without making your team manage every interaction from scratch.
How to Get Started With MSG91 WhatsApp Business Platform in the USA
Get Connected in Four Steps
- Step 2
Connect Your Business
Connect your Meta Business Portfolio, add an eligible number, and complete the required verification. Meta may request additional business-registration information or identity documentation depending on the account and verification process.
- Step 3
Configure Your Communication
Prepare approved utility and authentication templates, set up customer-service workflows, and connect supported applications. For US recipients, avoid WhatsApp marketing-template workflows while Meta's restriction remains in place. Configure eligible multi-channel marketing separately when needed.
- Step 4
Start Communicating
Send permitted WhatsApp messages, respond to customer enquiries through Hello, and review communication activity using MSG91 reports.
Already using a WhatsApp Business number? Eligible numbers may qualify for WhatsApp Coexistence or number migration under Meta's onboarding requirements and MSG91's supported configuration. Eligibility and any feature limitations should be checked before activation. Need assistance? The MSG91 team can help with onboarding, verification, template setup, and integrations.
Frequently Asked Questions
- WhatsApp Business API, also known as the WhatsApp Business Platform, helps growing businesses in the United States communicate with customers without managing every conversation manually. It supports automated notifications, AI chatbots, CRM integrations, and customer support with multiple agents.
- Businesses across New York, California, Texas, and the US can use it for order confirmations, shipping updates, authentication messages, appointment reminders, and customer enquiries.
- And you don't need to be a developer to get started. With MSG91, businesses can connect WhatsApp, configure supported chatbots, automate eligible messages, and manage customer conversations through a simple, no-code dashboard.
- Managing customer communication shouldn't require technical expertise or multiple disconnected tools. MSG91 brings WhatsApp automation, AI chatbots, business notifications, and customer support together in one easy-to-use platform.
- US businesses can automate repetitive conversations, manage customer enquiries, and create communication workflows without building everything from scratch.
- And MSG91 goes beyond WhatsApp. With MSG91 One API, businesses can connect SMS, RCS, email, WhatsApp, and voice through unified communication workflows, including fallback when messages fail.
- You also get MSG91 Hello, an AI-powered customer support platform with a shared inbox where teams can manage conversations together.
- WhatsApp Business API pricing in the United States includes messaging charges and a platform subscription. MSG91 offers utility, authentication, and service messaging rates approximately 10% lower than Meta's standard USD pricing, helping businesses reduce communication costs.
- MSG91's rates for US numbers (+1), in USD, are:
- Marketing: $0.02256 per message*
- Utility: $0.00307 per message
- Authentication: $0.00307 per message
- Service: $0.00307 per billable message after the free allowance
- The MSG91 Titan plan costs $7/month, with the first two months free. Messaging charges and applicable taxes are separate.
- For example, sending 10,000 billable utility messages costs $30.70 with MSG91 compared with $34 at Meta's standard rate, saving $3.30 before subscription fees and taxes.
- Actual savings depend on messaging volume, applicable pricing tiers, and billing arrangements.
- Meta currently restricts WhatsApp marketing template delivery to US recipients, even though a marketing rate appears in the rate card.
- For a detailed breakdown, explore MSG91 WhatsApp Business API Pricing in the United States and Meta's WhatsApp Business Platform Pricing.
- Yes. Your customers trust you with their information, and security should never be an afterthought.
- MSG91 is SOC 2 Type II audited, with independently assessed security controls to help protect business information.
- MSG91 stores customer data for US businesses in US data centres, supporting local data residency preferences and applicable data protection requirements.
- It's also trusted by 30,000+ leading brands and businesses across 192+ countries, with 200+ reviews on the G2 platform.
- Combined with Meta's official WhatsApp Business Platform infrastructure, MSG91 helps US businesses manage customer communication with confidence.
- Explore MSG91's security certifications and MSG91 reviews on G2.
- Yes. US businesses can use Click-to-WhatsApp Ads on Facebook and Instagram to encourage interested customers to start WhatsApp conversations.
- When a prospect messages your business from an advertisement, an MSG91 AI chatbot can collect their requirements, answer questions, and guide them through the initial enquiry or onboarding process.
- For example, a California software company can advertise a product demonstration. The chatbot answers product questions, collects company requirements, and helps prospective customers understand the next steps. When someone requests a personal discussion, the conversation transfers to an agent through MSG91 Hello. The agent can continue through WhatsApp or call the prospect to arrange a demonstration.
- Important: Meta currently restricts WhatsApp marketing template delivery to recipients with US phone numbers. The restriction began on April 1, 2025, and applies to WhatsApp Business Platform providers. Click-to-WhatsApp Ads do not bypass these restrictions.
- For promotional outreach, MSG91 Campaign supports eligible communication workflows through channels such as SMS, RCS, and email, subject to customer consent, applicable TCPA requirements, and other relevant rules.
- Explore the Click-to-WhatsApp Ads guide.
- Yes. MSG91 AI chatbots can answer routine questions, assist with technical enquiries, and manage customer conversations 24/7.
- Businesses can combine rule-based steps and AI-powered conversations inside a single chatbot. The bot can connect with 2,000+ applications, make API calls, and retrieve information from connected systems for order tracking, product recommendations, returns, customer onboarding, and support requests.
- Multiple AI models and configurable backup models can help maintain conversation continuity when the primary model becomes unavailable.
- For example, a California online retailer can use one chatbot to confirm order details, check delivery status, and assist with a return request. If the customer needs human assistance, the conversation transfers to an agent through MSG91 Hello, accessible through a shared inbox or mobile app.
- MSG91 also offers 24/7 customer assistance, combining round-the-clock AI for both routine and complex technical questions with expert human support available through email, WhatsApp messages and calls, voice calls, and scheduled meetings.
- Explore MSG91 WhatsApp AI Chatbots and the Hello mobile application.
- Since October 1, 2026, Meta has charged for WhatsApp service messages beyond its monthly free allowance. The first 1,000 service messages per business phone number remain free each month, while additional messages are chargeable.
- Utility templates sent within an active customer service window also became chargeable, subject to applicable exceptions.
- For US businesses handling hundreds of customer enquiries daily, these additional costs can add up.
- MSG91 Chat Window offers a simpler way to continue conversations: WhatsApp → Chat Window → Hello.
- Customers begin on WhatsApp and move to a dedicated Chat Window through a link. AI chatbots and human agents can then continue assisting them through Hello without sending every reply through WhatsApp.
- Messages exchanged inside Chat Window don't incur Meta's WhatsApp messaging charges. Messages actually sent through WhatsApp remain chargeable.
- Follow the MSG91 Chat Window setup guide to learn more.
- Yes. MSG91 enables US businesses to send WhatsApp OTPs for account verification, secure logins, and other eligible authentication workflows.
- With MSG91 OTP Widget, businesses can configure resend options and alternative verification through supported channels such as SMS, voice calls, and email.
- MSG91 also supports WhatsApp Flows, allowing customers to complete guided interactions such as appointment bookings, lead forms, event registrations, and feedback collection without leaving WhatsApp.
- For example, a SaaS provider can use a Flow to collect onboarding requirements, while a service business can let customers request appointments directly through a conversation.
- For important notifications, supported MSG91 workflows can use SMS, RCS, email, or voice as fallback channels when WhatsApp delivery fails.
- WhatsApp Flows and authentication workflows remain subject to Meta's eligibility requirements and applicable messaging policies. The restriction on WhatsApp marketing templates to US recipients still applies.
- Explore the OTP Widget integration guide.
- US businesses serving customers who actively use WhatsApp can automate eligible notifications, support enquiries, account verification, and everyday communication.
- Some relevant industries include:
- E-commerce and retail: Send order confirmations, shipment notifications, returns updates, and customer support replies.
- SaaS and technology: Automate account verification, onboarding notifications, and technical support.
- Financial services and fintech: Send OTPs, transaction updates, and account notifications.
- Healthcare and private clinics: Manage appointment reminders and administrative enquiries, subject to applicable healthcare privacy requirements.
- Real estate: Respond to customer-initiated enquiries, qualify prospects, and arrange viewings.
- Travel and hospitality: Share reservation information and assist guests.
- Logistics and delivery: Send shipment tracking and service updates.
- For Shopify businesses, MSG91's Shopify integration connects customer communication with store operations. It supports AI chatbots, multichannel verification through WhatsApp, SMS, email, and voice, COD-to-prepaid conversion workflows where applicable, and automated messages for order confirmation, tracking, and 12+ supported Shopify events.
- For example, a US online store can send eligible order notifications, provide delivery updates, and use an AI chatbot to handle customer questions. Promotional outreach can be directed through other permitted channels where WhatsApp marketing templates are restricted.
- With MSG91 Hello, teams can manage customer conversations together and provide human assistance whenever needed.
- Getting started with WhatsApp automation shouldn't require coding skills or a technical team. MSG91 makes WhatsApp Cloud API setup simple, even for business owners and teams without development experience.
- From a user-friendly dashboard, you can connect your WhatsApp number, configure supported AI chatbots, automate eligible notifications, and manage customer conversations without writing code.
- Get started in four simple steps:
- 1: Create your MSG91 account.
- 2: Connect your Meta Business Portfolio.
- 3: Add an eligible number.
- 4: Complete verification and configure your messages.
- That's it! Once connected, you can create approved templates for supported message categories, configure chatbots, and manage customer conversations directly from the dashboard.
- Advanced custom integrations may require technical configuration, and additional Meta verification can affect activation time. WhatsApp marketing templates remain restricted for US recipients.
- Do I need an LLC or EIN, and can I keep my +1 number? LLC registration, an Employer Identification Number (EIN), or other business documents may be requested during additional Meta verification, but aren't mandatory for every initial setup.
- Already using WhatsApp Business? Eligible businesses can use WhatsApp Coexistence to keep the Business App and API on the same +1 number, subject to Meta's requirements. Migrating an eligible number from another provider is also possible.
- Need help? MSG91 offers 24/7 customer assistance, combining expert human support through email, WhatsApp, calls, and scheduled Google Meet sessions with round-the-clock AI that handles routine questions and complex technical enquiries.
- With MSG91 Hello, you can also provide your customers with AI-powered conversations, a shared inbox, and seamless handover to human agents.
- From your first WhatsApp setup to everyday customer communication, MSG91 makes automation easier to manage.
- Explore the WhatsApp onboarding guide, Coexistence guide, or contact MSG91 support.
Make Business Messaging Work Better.
Your customers don't need another complicated support process. They need clear answers, relevant updates, and an easy way to reach your team.
Bring WhatsApp customer support, AI automation, transactional messaging, and connected business workflows together with MSG91.
Our Products
Download Apps
Follow Us
1111B S Governors Ave, STE 26780,
Dover, DE 19904
Copyright 2008-2026, Superheroes, Inc. | All rights reserved.