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Rapid Response

REI’s secrets to sustaining a beloved brand

REI’s Mary Beth Laughton

The CEO of America’s largest consumer co-op joins Rapid Response to talk about what it actually takes to revive an iconic business — without shareholders, without quarterly earnings calls, and with 26 million members who hold you to a higher standard than any Wall Street analyst ever could.

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Latest Episodes
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Rich Roll’s ‘crash course’ in entrepreneurship
Rich Roll
Rich Roll’s ‘crash course’ in entrepreneurship
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Building a marketplace from scratch
Hipcamp’s Alyssa Ravasio
Building a marketplace from scratch
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Don't be boring
Creative Planning’s Jamie Battmer
KCRW’s Jennifer Ferro
Don't be boring
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How to build a billion-dollar sports team
Golden State Valkyries’s Jess Smith
Creative Planning’s Jamie Battmer
How to build a billion-dollar sports team
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From high school dropout to CEO
Autodesk’s Andrew Anagnost
From high school dropout to CEO
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How Barnes & Noble made a comeback
Barnes & Noble’s James Daunt
How Barnes & Noble made a comeback
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Know which rules to break
MTV’s Tom Freston
Know which rules to break
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Always be the challenger
Savannah Bananas’ Jesse Cole
Always be the challenger
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Upcoming Events
Masters of Scale Summit
October 20 - 22, 2026 |&nbspSan Francisco
Latest Episodes from our Network
RR_Mary Beth Laughton_colorcutout
REI’s secrets to sustaining a beloved brand
REI’s Mary Beth Laughton
REI’s secrets to sustaining a beloved brand
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You’re a media company now
Media Executive Barbara Peng
You’re a media company now
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Is AGI already here?
Journalist Kevin Roose
Is AGI already here?
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The AI race to save American science
Transfyr’s Renee Wegrzyn
The AI race to save American science
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OpenAI’s Tibo Sottiaux: “We really must get this right”
OpenAI’s Thibault Sottiaux
OpenAI’s Tibo Sottiaux: “We really must get this right”
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Kalshi vs. Everyone
Kalshi’s Luana Lopes Lara
Kalshi vs. Everyone
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Meet Tilly Norwood and her creator
Engine’s Elia Wallen
Particle 6’s Eline van der Velden
Meet Tilly Norwood and her creator
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Halloween meets GLP-1s
Engine’s Elia Wallen
The Hershey Company’s Kirk Tanner
Halloween meets GLP-1s
Latest Videos
Can a cooperative keep up with modern retail? (with the CEO of REI)
Can a cooperative keep up with modern retail? (with the CEO of REI)
You’re a media company now. Whether you know it or not.
You’re a media company now. Whether you know it or not.
Rich Roll on his "crash course" in entrepreneurship
Rich Roll on his "crash course" in entrepreneurship
Inside the race to AGI: Rivalries, fear, and the people in charge (Kevin Roose)
Inside the race to AGI: Rivalries, fear, and the people in charge (Kevin Roose)
Is America losing its scientific edge? (with Transfyr’s Renee Wegrzyn)
Is America losing its scientific edge? (with Transfyr’s Renee Wegrzyn)
How Hipcamp's Alyssa Ravasio found a business model worth building
How Hipcamp's Alyssa Ravasio found a business model worth building
OpenAI’s Tibo Sottiaux doesn’t want humans to be an ‘afterthought’
OpenAI’s Tibo Sottiaux doesn’t want humans to be an ‘afterthought’
Don't be boring: KCRW's Jennifer Ferro on building a brand people love
Don't be boring: KCRW's Jennifer Ferro on building a brand people love
Iconic Leaders.
Priceless Advice.

The sometimes messy, always inspiring stories of how great leaders scale businesses to impressive heights — and the insights you’ll need to join them at the top.

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