UnifAPI Agents

Open-source marketing agents for Claude, ChatGPT, Codex, OpenClaw, Hermes, and any MCP client. Install one plugin and your assistant runs SEO audits, generative engine optimization (GEO) / AI-visibility checks, local SEO, KOL pricing, social listening, competitive intelligence, and industry marketing from live public data. Each agent is a folder of SKILL.md skills over UnifAPI's public-data APIs. Read-only — eyes, not hands — they research and price; they never post.

Agents · Skills · Install · Connect a client · API catalog · Docs

These skills are generated and versioned — to suggest a change, open an issue or PR (see CONTRIBUTING.md).

Install — one plugin: skills + live data

One install gives your agent both the marketing-agent skills and the public-data MCP server — no manual server config, no API key to paste. Sign in once with OAuth (new workspaces get free trial credits); everything is read-only.

Claude Code · Claude Desktop · OpenClaw — recommended (Claude-compatible plugin):

/plugin marketplace add unifapi-agent/agents
/plugin install unifapi@unifapi      # that's plugin@marketplace

Hermes:

hermes plugins install unifapi-agent/agents

Codex — this repo ships a .codex-plugin/plugin.json (the same skills and the OAuth MCP server) for Codex's plugin system, so one install gives you both. To wire it up manually instead, add the server to ~/.codex/config.toml and run codex mcp login unifapi:

[mcp_servers.unifapi]
url = "https://mcp.unifapi.com"

ChatGPT (Developer Mode — Plus/Pro/Team/Enterprise): Settings → Connectors → Advanced → enable Developer Mode → Create, set the MCP server URL to https://mcp.unifapi.com with OAuth.

Any other agent-skills client (npx skills) — the universal fallback when you're not on a plugin host above. The skills.sh CLI installs the skills into any supported agent:

npx skills add unifapi-agent/agents

This installs the skills only; add https://mcp.unifapi.com as an MCP server in your client (OAuth) for live data.

Setting up a specific client? Step-by-step pages for every supported client live in connect/.

After installing, sign in when prompted and ask your assistant:

Audit example.com for "unified api" and "public data api": pull our live organic and
AI-answer positions, the competing pages, and a prioritized fix list — cite every finding.

Agents

Role Agents own the skills; Vertical and Platform Agents recombine them by industry and by source. Full agent → skill → API map in AGENTS.md.

Role agents

• SEO Agent — Track rankings, audit SERPs, and research keywords, competitors, and backlinks as live records — inside your assistant.
• AI Visibility Agent — Measure whether your brand and domain get cited in AI answers across ChatGPT and AI search — and where competitors win the answer.
• Local SEO Agent — Audit local-pack rankings, map listings, and review presence for one location or hundreds.
• Influencer Marketing Agent — Plan, match, price, confirm, track, and report creator campaigns from public engagement evidence.
• Content Strategy Agent — Turn public demand — keywords, Reddit threads, YouTube, and news — into a content plan with evidence.
• Social Listening Agent — Monitor public mentions across X, Reddit, TikTok, and news, and get a brief when something meaningfully changes.
• Social Selling Agent — Spot buying signals and warm openings across X and LinkedIn, then prep evidence-backed outreach.
• Competitive Intelligence Agent — Track what competitors ship and say across X, LinkedIn, YouTube, Reddit, and news — and explain what changed.
• Lead & Company Research Agent — Build B2B account and company briefs from public LinkedIn and news signals.

Vertical agents

• Real Estate Marketing Agent — Local visibility, listing presence, content, and AI-answer citations for brokerages and agents.
• Med Spa Marketing Agent — Local rankings, treatment-content demand, reviews, and AI visibility for med spas and aesthetics clinics.
• Dental Marketing Agent — Local rankings, patient-question content, reviews, and AI visibility for dental practices.
• Law Firm Marketing Agent — Local rankings, practice-area content, reputation, and AI visibility for law firms and attorneys.
• Restaurant Marketing Agent — Local rankings, social buzz, reviews, and AI visibility for restaurants and hospitality.
• Home Services Marketing Agent — Local rankings, service-area content, reviews, and AI visibility for home services and contractors.

Platform agents

• X (Twitter) Agent — Research public X / Twitter profiles, posts, communities, and trends — read-only, inside your assistant.
• LinkedIn Agent — Research public LinkedIn companies, people, jobs, and posts for B2B — read-only, inside your assistant.
• Reddit Agent — Research public subreddits, threads, and community language — read-only, inside your assistant.
• TikTok Agent — Research public TikTok creators, videos, hashtags, and trends — read-only, inside your assistant.
• YouTube Agent — Research public YouTube channels, videos, and trends — read-only, inside your assistant.
• Instagram Agent — Research public Instagram profiles, posts, reels, and comments — read-only, inside your assistant.
• Hacker News Agent — Research public Hacker News launches, threads, and sentiment — read-only, inside your assistant.
• Threads Agent — Research public Threads posts, profiles, and conversation — read-only, inside your assistant.

Skills

Skill	Agent	Type	What it does
seo-audit	SEO Agent	enhanced	Audit crawlability, on-page, and content against live SERP and ranking evidence — not a static checklist.
seo-fix-plan	SEO Agent	enhanced	Convert live SEO audit evidence into prioritized fixes, owners, and acceptance checks.
keyword-research	SEO Agent	enhanced	Turn a seed list into ranked keyword opportunities and competitor gaps from live SERP and volume data.
schema	SEO Agent	advice	Choose and implement the right schema.org types for a page, with valid JSON-LD the assistant can write.
ai-visibility-audit	AI Visibility Agent	enhanced	The GEO equivalent of an SEO audit — check whether you're cited in AI answers and who owns the answer instead.
ai-visibility-fix-plan	AI Visibility Agent	enhanced	Prioritize Structure, Authority, and Presence fixes for prompts where AI answers do not cite you.
llm-mention-tracking	AI Visibility Agent	enhanced	Track how often you're mentioned across ChatGPT and AI search over a fixed prompt set, and how share of voice moves vs competitors.
ai-answer-gap	AI Visibility Agent	enhanced	Find the prompts you should own in AI answers but don't, name who owns each, and rank the gaps by AI search volume.
local-pack-audit	Local SEO Agent	enhanced	Pull the live local pack / map results for a business's queries and report exactly where it ranks vs competitors.
listing-accuracy-audit	Local SEO Agent	enhanced	Read a business's public map/local listing and flag where the details are inconsistent, incomplete, or wrong.
local-competitor-scan	Local SEO Agent	enhanced	Map the competitors ranking ahead in the local pack and surface what they have that you lack, in concrete numbers.
creator-campaign-ops	Influencer Marketing Agent	enhanced	Plan, match, price, confirm, track, and report an influencer campaign from public creator evidence.
creator-shortlist	Influencer Marketing Agent	enhanced	Find creators by niche, audience language, recent momentum, and platform fit.
audience-fit-check	Influencer Marketing Agent	enhanced	Vet a single creator's audience fit and brand-safety from public posts and engagement before outreach.
kol-pricing	Influencer Marketing Agent	enhanced	Estimate Twitter/X KOL rates from public engagement, audience fit, and risk.
content-opportunity-brief	Content Strategy Agent	enhanced	Find repeated questions and formats across YouTube, TikTok, Reddit, and X.
content-strategy	Content Strategy Agent	enhanced	Turn real public demand into content pillars, a topic-cluster map, and a sequenced calendar — each topic backed by evidence.
customer-research	Content Strategy Agent	enhanced	Mine authentic customer language, pains, and objections from public communities to inform messaging and content.
social-listening-brief	Social Listening Agent	enhanced	Track public mentions and return a concise brief instead of a dashboard.
reddit-community-research	Social Listening Agent	enhanced	Map subreddits, recurring questions, objections, and language for a niche.
reddit-thread-fit-check	Social Listening Agent	enhanced	Score Reddit threads by relevance, intent, rules, timing, and account risk before anyone replies.
buying-signal-monitor	Social Selling Agent	enhanced	Watch public X and LinkedIn for buying intent and return warm leads, each anchored to the post that proves it.
linkedin-account-research	Lead & Company Research Agent	enhanced	Use public company, post, job, and profile signals for B2B research.
competitor-launch-monitor	Competitive Intelligence Agent	enhanced	Collect public launch signals and turn them into a competitive brief.
competitor-profiling	Competitive Intelligence Agent	enhanced	Turn a competitor's public footprint into a structured, source-cited profile — positioning, product, pricing, and implications.
account-news-signals	Lead & Company Research Agent	enhanced	Pull recent public news for a target account and convert each event into a dated, sourced outreach hook.
neighborhood-guide-opportunity	Real Estate Marketing Agent	enhanced	Find the neighborhood-level search and content opportunities agents can own where Zillow and the portals are weak.
agent-reputation-benchmark	Real Estate Marketing Agent	enhanced	Benchmark an agent's public reviews and local-pack presence against the nearest competitors for realtor queries.
med-spa-reputation-benchmark	Med Spa Marketing Agent	enhanced	Compare a clinic's review count, rating, and velocity against the nearest competitors — the #1 med-spa local lever.
treatment-demand-radar	Med Spa Marketing Agent	enhanced	Map treatment search demand and social trends to a clinic's service menu and content plan.
dental-reputation-benchmark	Dental Marketing Agent	enhanced	Benchmark a dental practice's reviews, rating, and velocity against nearby practices to explain the map-pack gap.
patient-question-content	Dental Marketing Agent	enhanced	Mine the real questions patients ask about a practice's services and rank them into a content plan.
practice-area-rank-audit	Law Firm Marketing Agent	enhanced	Audit a firm's rank for every practice-area + city query and flag where thin content is the reason it's losing.
attorney-reputation-benchmark	Law Firm Marketing Agent	enhanced	Benchmark a firm's public reviews and local-pack presence against competing firms and quantify the gap.
restaurant-local-buzz	Restaurant Marketing Agent	enhanced	Audit a venue's local-pack rank, review themes, and recent TikTok buzz for its cuisine and category.
menu-demand-radar	Restaurant Marketing Agent	enhanced	Map demand for a venue's cuisine and dishes across local search, AI answers, and TikTok to prioritize content and promos.
service-area-rank-audit	Home Services Marketing Agent	enhanced	Audit local-pack rank for a trade's service + location queries across every city and ZIP it serves.
homeowner-question-content	Home Services Marketing Agent	enhanced	Mine the real problem and cost questions homeowners ask about a trade's services and rank them into a content plan.
x-twitter	X (Twitter) Agent	data	The deterministic guide to reading public X/Twitter data through UnifAPI — profiles, posts, engagement, followers, search, and trends.
linkedin	LinkedIn Agent	data	The deterministic guide to reading public LinkedIn data through UnifAPI — companies, people, jobs, posts, and member insights.
reddit	Reddit Agent	data	The deterministic guide to reading public Reddit data through UnifAPI — subreddits, threads, comments, users, and trending searches.
tiktok	TikTok Agent	data	The deterministic guide to reading public TikTok data through UnifAPI — creators, videos, comments, hashtags, music, and search.
youtube	YouTube Agent	data	The deterministic guide to reading public YouTube data through UnifAPI — channels, videos, related content, search, and trending.
instagram	Instagram Agent	data	The deterministic guide to reading public Instagram data through UnifAPI — profiles, posts, reels, comments, locations, and search.
hacker-news	Hacker News Agent	data	The deterministic guide to reading public Hacker News data through UnifAPI — story feeds, items, comment trees, and users.
threads	Threads Agent	data	The deterministic guide to reading public Threads data through UnifAPI — recent and top post search, profiles, and replies.

License

MIT. Skills adapted from other open-source projects keep their attribution in the SKILL.md frontmatter and a credit in the skill's README.