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business-strategy-optimization

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Analysed 2 years of Australian B2B sales data for LuminaTech Lighting using EDA, OLS regression, Holt-Winters forecasting, and churn prediction. Built and compared 4 classifiers on 200,000 balanced customer records to identify at-risk customers and surface key retention signals. Python, scikit-learn, pandas.

  • Updated Jun 5, 2026
  • Jupyter Notebook

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