Hi, I’m Hasan! 👋

I’m a Data Professional with over 5 years of experience in data analytics, specializing in building data pipelines, ETL processes, and analytics dashboards. I’m passionate about turning data into actionable insights to drive business impact, with a focus on aged care and finance industries.

🛠️ Core Skills

• Programming: Python, R, SQL
• CRM Platforms: Salesforce, HubSpot
• Visualization: Tableau, Power BI, Advanced Excel
• Cloud & Data Pipelines: Apache Airflow, Azure (Blob, Data Factory, Synapse), AWS (S3, Lambda, RDS), Google Cloud (BigQuery, Cloud Function, Cloud Storage)
• APIs & ETL Automation: REST APIs, Airflow, Python
• Machine Learning: Sentiment Analysis, Trend Analysis, Predictive Modeling
• Dev Tools: Git, Docker
• Soft Skills: Communication, Problem Solving, Time Management, Collaboration

💼 Professional Experience

Data Engineering & Analytics
CareAbout, Melbourne
Jan 2024 – May 2025

• Designed Tableau dashboards for real-time executive insights
• Automated ETL workflows with Airflow, integrating Salesforce, GA4, Facebook, and Bing
• Optimized databases for high-performance reporting
• Developed Python scripts for automation and code optimization
• Improved SQL query performance by 20%
• Built a lead propensity model and automated market trend web scraping

🌟 Featured Projects

• 📦 Automated Weather Data Pipeline 🌀 Apache Airflow • 🧪 ETL • ☁️ AWS S3 • 🐍 Python 🐳 Docker.
  • A fully Dockerized pipeline that fetches real-time weather data from OpenWeather API, transforms and validates it, and uploads to AWS S3.
• 🤝 Partner Performance Automation: 🌀 Airflow • 📌 Weekly KPIs • 🔗 Report Automation • ☁️ Azure SQL DataBase 🐳 Docker
  • Automates partner performance scoring using data from databases and uploads results to Salesforce CRM and Google Sheets. Calculates custom scores weekly, flags underperformers, and supports dashboard-ready outputs.
• GA4 ETL Pipeline: 🌀 Apache Airflow 🔗 GA4 API • 🐍 Python • 🧮 SQL Server Load 🌐 Azure SQL DataBase 🐳 Docker
  • Pulls campaign data from Google Analytics 4, transforms UTM and traffic info with Python, and loads it into SQL Server. Enables unified marketing attribution.
• 🛍️ Retail Profit Drain Analysis 📊 Advanced SQL • 🧾 Profit Leakage KPIs • 📊 Data Modeling & Database Design
  • A SQL-based project that reveals hidden margin erosion in omnichannel retail. Tracks returns, marketing spend inefficiencies, and operational loss across categories.
• 🧪 A/B Testing : Search Ranking Impact) 📈 AB Testing • 🎯 Funnel Metrics • 🧮 Statistical Testing
  • Data-driven A/B testing analysis evaluating a new search ranking algorithm's impact on conversion rate and booking behavior for a travel platform.

📫 Get in Touch

• Email: abshasan9@gmail.com
• LinkedIn: linkedin.com/in/abs-hasan (update with your actual LinkedIn URL)