cart_data

CartData

The cart data associated with this conversion.

consent

Consent

The consent setting for the event.

conversion_action

string

Resource name of the conversion action associated with this conversion.

Note: Although this resource name consists of a customer id and a conversion action id, validation will ignore the customer id and use the conversion action id as the sole identifier of the conversion action.

conversion_date_time

string

The date time at which the conversion occurred. Must be after the click time. The timezone must be specified. The format is "yyyy-mm-dd hh:mm:ss+|-hh:mm", for example, "2019-01-01 12:32:45-08:00".

conversion_environment

ConversionEnvironment

The environment this conversion was recorded on, for example, App or Web.

conversion_value

double

The value of the conversion for the advertiser.

currency_code

string

Currency associated with the conversion value. This is the ISO 4217 3-character currency code. For example: USD, EUR.

custom_variables[]

CustomVariable

The custom variables associated with this conversion.

customer_type

ConversionCustomerType

Type of the customer associated with the conversion (new or returning).

external_attribution_data

ExternalAttributionData

Additional data about externally attributed conversions. This field is required for conversions with an externally attributed conversion action, but should not be set otherwise.

gbraid

string

The URL parameter for clicks associated with app conversions.

gclid

string

The Google click ID (gclid) associated with this conversion.

order_id

string

The order ID associated with the conversion. An order id can only be used for one conversion per conversion action.

user_identifiers[]

UserIdentifier

The user identifiers associated with this conversion. Only hashed_email and hashed_phone_number are supported for conversion uploads. The maximum number of user identifiers for each conversion is 5. Each UserIdentifier in the list must have only one identifier field set (oneof identifier is mutually exclusive), and raw values must be normalized before SHA-256 hashing (for email addresses, trim leading and trailing whitespace and convert to lowercase; for phone numbers, format in E.164 format).

user_ip_address

string

The IP address of the customer when they arrived on the landing page after an ad click but before a conversion event. This is the IP address of the customer's device, not the advertiser's server.

This field is only available to allowlisted users. To include this field in conversion imports, upgrade to the Data Manager API.

wbraid

string

The URL parameter for clicks associated with web conversions.