Primary Research for Long-Term Investors
Interviews with the former executives, customers, competitors and suppliers of quality public companies.
Executives
- Former executive
- Customer
- Competitor
- Supplier
Insights
- Scale Economies
- Network Effects
- Counter-Positioning
- Switching Costs
- Branding
- Cornered Resource
- Process Power
Question
Analyst Team
Recruit Team
Backed by
In Practise is backed by MITIMCo, the investment management company of the Massachusetts Institute of Technology.
Latest interviews and research
Thousands of interviews in the library
What is in the library
In Practise interviews and research
Our team interviews former executives about US and European companies we think are high quality, and publishes its own analysis of them. A weekly newsletter sums up what we learned from each interview.
Partner interviews
A small group of experienced fund managers run one-to-one interviews of their own, and every subscriber can read them. Partners stay anonymous, and their interviews are published as text only.
How we choose
- Companies
- Businesses with a structural advantage over their competitors.
- Interviewees
- Executives who know the answer. We choose them for quality, not speed or volume.
- Interviewers
- Long-term investors, who keep the conversation on what drives the business.
Who reads 
Our customers include many of the largest investment firms in the world.
$500B+
Combined assets under management
IP Fieldwork
Our podcast on primary research.
- Global-e: Merchant of Record Economics & Enterprise Sales CyclesFormer Enterprise Sales Director at Global-ePartner interview
- NVIDIA vs TPU & Trainium: A Frontier AI Lab Buyer's PerspectiveFormer Senior Executive, AI Accelerators & GPUs at AnthropicPartner interview
- Hermès & Chanel: Resilience of Affluent Luxury Demand in ChinaFormer Chief Executive Officer Asia at Salvatore FerragamoPartner interview
- Procore: Enterprise Adoption at an $8B General ContractorPreconstruction Lead, GilbanePartner interview
- MercadoLibre & Shopee: Last-Mile Cost Structure & Crowdshipping Strategy in BrazilFormer Director of Logistics, ShopeePartner interview
- Alfa Financial Software: Alfa Start and Winning Smaller UK Asset Finance LendersFormer Managing Director at Hampshire Trust BankPartner interview
- Air Products vs Linde: Industrial Gas Project Returns & Take-or-Pay ContractsFormer Senior Vice President at Linde plcPartner interview
- StandardAero: M&A Synergies & Component Repair Acquisition StrategyFormer President, Global Business Aviation at StandardAeroPartner interview