Market research skills for PMs: user personas, market segmentation, sentiment analysis, and competitive analysis.
- competitor-analysis — Analyze competitors with strengths, weaknesses, and differentiation opportunities.
- customer-journey-map — Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities.
- market-segments — Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis.
- market-sizing — Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches.
- sentiment-analysis — Analyze user feedback data to identify market segments with sentiment scores, JTBD, and product satisfaction insights.
- user-personas — Create refined user personas from research data.
- user-segmentation — Segment users from feedback data based on behavior, JTBD, and needs.
/pm-market-research:analyze-feedback— Analyze user feedback at scale — sentiment analysis, theme extraction, and segment-level insights./pm-market-research:competitive-analysis— Analyze the competitive landscape — identify competitors, compare strengths and weaknesses, find differentiation opportunities./pm-market-research:research-users— Comprehensive user research — build personas, segment users, and map the customer journey from research data.
Paweł Huryn — The Product Compass Newsletter
MIT