Message 149603 - Python tracker

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"fullname" is technically wrong:

>>> import logging.bar
Traceback (most recent call last):
  File "<stdin>", line 1, in <module>
ImportError: No module named 'bar'

"module_name" sounds fine and explicit enough to me. Also, as Eric points out, there are many places where an ImportError is raised. You might want to create a private helper API.