1. Help viewers find what they’re looking for
Use playlists to curate all your videos by topic. Create a food playlist for your recipes, one for clothes to show off your OOTDs, or a vacation playlist so followers can keep up with your multipart adventures.
2. Treat your fans to exclusive content
Launch a subscription offering to share exclusive content, like behind-the-scenes footage, with your biggest fans. Your subscription also lets you design custom stickers fans can send in direct messages.
3. Reach a new audience with LIVE
Hit 1,000+ followers (and be 18 or older) to unlock TikTok LIVE. With LIVE, you can start streaming to your existing fans and reach new ones. To reach an even bigger audience, join global TikTok LIVE competitions, like Community Fest and Music On Stage.
4. Drop into fans’ inboxes
Reached 50,000 followers? Congrats! It might be time to set up a bulletin board. When followers join your board, they’ll get inbox notifications when you post new announcements or drop a video.
5. Share your shopping must-haves
Help your followers find the makeup, home decor, and office supplies you love by setting up a Showcase tab on your profile. It’s a one-stop shop for products you’ve gushed about in your videos, and you can earn a commission off every sale.